the full swing story
About Us
Full Swing is dedicated to becoming the world's most respected and recognized brand in sports technology.
About Full Swing
Full Swing, a proud partner of Bruin Capital, is the industry leader in pioneering sports technology. Its lineup of trailblazing golf and baseball products entertains users around the world while helping them to practice with purpose. As the Official Licensed Simulator of the PGA TOUR and an Official Technology Partner of TGL presented by SoFi, Full Swing brings unmatched real-ball-flight data to golf and 30 other immersive multi-sport experiences. The company’s KIT Launch Monitor, tested and trusted by Tiger Woods, is an indoor / outdoor practice solution that uniquely combines 16 points of club and ball data with high-resolution video. This groundbreaking technology has now been extended to baseball, making KIT the first launch monitor that can calculate new-to-market metrics like Smash Factor and Potential Smash Factor.
Management Team
Ryan Dotters – CHIEF EXECUTIVE OFFICER
In January 2015, Ryan took over as CEO while simultaneously signing a partnership deal with Tiger Woods. He has grown the business significantly through acquisitions of Visual Sports Systems and VirtualGreen to supplement the existing simulator business, and has led rounds of investments from Topgolf, Northcastle Investments and most recently sold the majority of the company to Bruin Sports Capital. Previous to Full Swing, Ryan held a variety of positions across the leading brands in golf including Taylormade, Callaway and more.
Jason Fierro – CHIEF OPERATING OFFICER
Jason Fierro brings over 20 years of sales & marketing experience across sports and technology focused brands to Full Swing. For the majority of his career, he has grown brands through innovative marketing strategies and led multiple sales organizations to record financial results. Through his background of both customer and brand focused businesses he has helped Full Swing grow its product offering through software innovation in addition to leading all sales & marketing efforts.
